Find the internal trigger that would cause a user to use your product or service.
An internal trigger is a kind of trigger inside us that converts a certain feeling or emotional state into an action. As an example, let’s take an Instagram user: when the user sees something beautiful, they automatically get their phone and publish a photo. One of the triggers that we can observe here is the fear of missing out—if that user does not publish the photo right away, it might be gone forever.
To make your product addictive, you must understand deeply the emotions and feelings that can be strong internal triggers.