Keep an eye on the retention of users in these three periods.

Retention is not one simple idea. Retention is defined differently depending on how long a user has already been using your service or product. The reason why users stop using your product is different for fresh users and for veterans. That’s why you should have three separate metrics for three different periods, and keep eye on them.

What to do?

[In our mobile application, you will find a detailed list of actions for this habit]

If you have the app installed

OR