DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

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About

This is most likely the most detailed, and simply the best book about building successful online funnels. Over the last few years, marketers started to become so good at selling things online, that the prices of receiving traffic increased. Nowadays, in order to sell stuff online, you have to follow the new sales methods that are described in this book.

About the Author

Russell Brunson has made hundreds of successful funnels, some of which earned him more than 1 million dollars. He co-founded a software company called ClickFunnels that helps marketers create successful sales funnels.


Great ideas from this book

Introduction

Secret #1: The secret formula

Secret #2: The value ladder

Secret #3: From a ladder to a funnel

Secret #4: How to find your dream customers

Secret #5: The three types of traffic

Secret #6: The attractive character

Secret #7: The soap opera sequence

Secret #8: Daily Seinfeld sequence

Secret #9: Reverse engineering a successful funnel

Secret #10: Seven phases of a funnel

Secret #11: The twenty-three building blocks of a funnel

Secret #12: Frontend vs. backend funnels

Secret #13: The best bait