Secret #7: The soap opera sequence

When someone joins your email list, you want to build strong bonds with them, and in the end sell your product. A great way to do this is by using the Soap Opera Sequence. This is a sequence of emails, that will have a great opening, build up the backstory, and then have a conclusion. It has been named after soap operas. If you watch soap operas, you know that they always end with some issue not resolved, and you really want to watch the next episode in order to find out what happens.

First, you build up the connection with your Attractive Character. Then you show his backstory. And then you show the epiphany - how your character solved a very important issue in his life.

A good rule of thumb is to have a sequence that has around 5 emails, however, there are people that make them much longer. The action below describes what those 5 emails are.

Actions to take