Chapter 1: Charisma demystified

Charisma is not something we are born with. It’s something that can be learned. Attractive people are usually more charismatic, however, charisma does not depend on attractiveness. It doesn’t matter if you are extraverted or introverted, if you are attractive or not—you can be charismatic.

You can become charismatic by applying different techniques to your life. You don’t have to change yourself. You don’t have to become someone else. These techniques are simple and everyone can use them.

There are three elements of charisma:

- Presence

- Power

- Warmth

Throughout this book, there will be many methods to increase your charisma. Practice them, and you will see the difference.

Actions to take