Part One VISION // Start

The goal of a startup is to figure out the right thing to build

The Lean Startup has its origin in lean manufacturing practices invented by two people in Toyota, Taiichi Ohno, and Shigeo Shingo. It shows the difference between value-creating and waste.

The Lean Startup is about measuring productivity in a different way. It’s not about time you put into the project, it’s not about executing times itself. It’s about finding out what is the right thing to build, that will really be used by the customers.

The Lean Startup method is about creating small improvements and learning from them on the way, which is completely opposite of building a big product, to realize later, that no one needs it and all that time and money are wasted. This method is called the Build-Measure-Learn feedback loop, that will be described more detailedly in later chapters.