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The Tipping Point

by Malcolm Gladwell

About

What makes an event an epidemic? What turns a product into a trend? What makes a message stick in someone’s mind? These are the questions explored in The Tipping Point by Malcolm Gladwell. The factors that cause trends to become increasingly popular have been considered unknown and mysterious by most, but not Gladwell. After analyzing several case studies of major phenomena that gained popularity almost overnight, he summarizes their common denominators in a simple, easy-to-follow manner.

We have compiled his findings into actionable items that you can follow to enhance your success. Whether you are looking to market your product or service, or get a message across to the public, these actions will help you increase your audience and increase the chances of your message sticking in their minds.

About the Author

Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013).

Great ideas from this book

Success

1. Utilize the stickiness factor when marketing a product or service.

2. Cultivate acquaintances.

3. Start a word-of-mouth epidemic by targeting Connectors.

4. Utilize Mavens in your marketing strategies.

5. Use subtle, nonverbal cues to persuade others.

6. Ensure the time and place are right for your product or service.

7. Keep your division under 150 people.

8. Think about where and by whom your message will be delivered.