Being authentic is one of the most important elements of building a personal brand. When you’re not authentic, people will feel it. Building a personal brand takes time and work. A lot of time and a lot of work. Nowadays, everyone wants to do everything quickly and easily. But not everything can be done in such a way.
Don’t act; don’t try to do things just to please the audience. Just be you.
Don’t invest too much in getting a good camera or microphone.
Those are secondary things. The most important thing is you and what you say.
Nothing is more important than more work. Your passion and your skills do not have as much importance as your working hours.
It takes time to build a personal brand. And to be patient, you must love what you are doing, because it can take years of hard work.