Tumblr does not have the scale of Pinterest or Instagram, but you should be there, because it provides completely different possibilities and attracts a different type of audience. Tumblr was created as a simplistic blog where people can put random pieces of content, as opposed to standard blogs posts that are larger and well refined.
Tumblr is brandable: You can choose the colors and modify the style of your page. It gives you what other social networks described in this book do not.
Tell your story and create brand impressions through amazing art.
Tumblr is arty, not crafty.
Don’t be afraid of deejaying someone’s content by adding your own perspective.
And make sure to add plenty of tags.
Post animated GIFs.
GIF stands for Graphics Interchange Format, and it’s a format of a media that can be animated. GIFs are more emotional than standard photos.