Your team or company’s essential intent can be reflected on in your mission statement. Basically, the essential intent will drive productivity in your team/company; it should be concrete and inspirational, but also meaningful and memorable.
Ask yourself, “If we could be truly excellent at only one thing, what would it be?”
Whatever you decide will be central to your team’s essential intent.
Ask yourself, “How will we know when we have succeeded?”
Come up with your end goal and define how you will measure your success.