There are a few perspectives from which you can talk to your audience. Pick one, and stick to it.
Loss and redemption.
Usually it goes like this: “I had everything, then this happened, and I lost it. I figured my way out of it, and I learned something from it.”
Us vs. Them.
It’s about polarizing your audience. This story makes people define who they are, for example, if they are talkers or do-ers.
Stories of transformation - before and after.
This usually goes like this: “Before I was like that, and now I’m like this.”
It may go like this: “You guys will not believe what I discovered...”. This is the author’s favorite type of story.
It’s about sharing another person’s success with your product.