It’s sometimes difficult to communicate with words why your company does what it does, but using a symbol can be effective, if done correctly. However, keep in mind that you want everyone who looks at it to understand why you do what you do. If you create a logo that does just that, your customer base will grow.
Design a logo that truly embodies your company.
This logo will represent your company, so make sure it communicates your company’s message.
Design an inspiring logo—focus on the “why.”
Your logo should inspire people to use it to represent themselves in some way. Focus on the “why” of your company when brainstorming for logo designs—i.e., why does your company do what it does?