Buy on Amazon

Go to Goodreads

Practice this book with HabitCoach
Download the app

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

In E-Myth Revisited, Michael Gerber captures some of the greatest insights that can make a business successful. The advice given in this book encompasses all areas of business, including marketing, people, management, and systems. It is amazing how Gerber has managed to squeeze such mammoth wisdom into this short book. He shows the common mistakes made by new entrepreneurs and why most businesses fail in their initial years.

By focusing on the very fundamentals, this book explains how to keep your employees motivated, consistently produce high-quality services, and automate your business. It turns the boring learning curve of running a business into a fascinating approach based on profound wisdom. This book shows you not only how to maximize your business profits, but also how to bring passion and spirit to your work.

You will learn how to think like an entrepreneur and how to manage those who work for you. You will learn some secrets that are not commonly talked about. The best part of this book is that it brings structure and simplicity to an otherwise chaotic and scary business world. Once you learn the basic foundation, your business is bound to flourish.

Great ideas from this book

Entrepreneurship Skills

1. To run a business successfully, take care of three aspects: technical, managerial, and entrepreneurial.

2. Create a business whose results are systems-dependent rather than people-dependent.

3. Standardize the colors, shapes, and other design components in your business.

4. Focus on the business development process of innovation, quantification, and orchestration while building your business prototype.

5. Have structure in your life, job, or business.

6. Provide a consistent service in your business or job.

7. Write down a detailed vision for the future.

8. Be willing to face your limitations.

9. Always deliver what you promise in your work.

10. Your business or job should be based on your primary aim in life.

11. Work on the business, not in the business.

12. Create a strategic objective for your business/job by setting specific standards.

13. You should have an operations manual with detailed instructions of your everyday activities.

Motivation

14. You should create an idea behind your work that fuels emotional commitment.

Problem-Solving Skills

15. Apply your will to resolve conflicts.