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Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

If you’re having trouble launching a successful marketing campaign or feel that your company isn’t operating as efficiently as it should be, Start With Why by Simon Sinek is the book for you. Sinek illustrates how understanding the “why” of your company is the most important thing in being successful—you must know why you do what you do. With this in mind, he explains how to create an advertising campaign that reaches a broad range of people.

We have compiled advice from the book into several actions for you to try out. The bulk of the actions will help you hone your marketing skills, so you can create better advertising campaigns for your product or service. We also have actions for you to achieve success, or better your decision-making skills. Good luck!

Great ideas from this book

Marketing Skills

1. Use the Golden Circle to create better advertisements.

2. Create a sense of trust between you and your customers.

3. Amplify your message.

4. Create a useful logo

Success

5. Hire motivated employees and inspire them

6. Focus on why you do what you do.

7. Compete against yourself, not others.

Decision-making Skills

8. Go with your gut.