Add elements of epic meaning and calling to your product.

Epic meaning and calling is the first element of the Octalysis Framework. It’s a very important element of the onboarding process, when the user does not know much about your product yet.

We can observe how well this technique works in people who love Apple not for its products but to be part of something bigger, or in Wikipedia, where people edit content for free and also donate, because they feel of being part of something bigger.

What to do?

[In our mobile application, you will find a detailed list of actions for this habit]

If you have the app installed

OR