Build your company based on a secret.
In a world, where there are no secrets and everything is known, you cannot go from zero to one. You cannot build a fast-growing business. But the truth is, that there are still secrets to find out. And you can build your company based on a secret. For example, building your company based on what you learned about physic science is not a great idea, because many people have a degree in this discipline. However, no one has a degree in nutrition, and the whole market looks like it’s manipulated by Big Food instead of by science.