Build your personal brand.
Many people misunderstand social media as a place to sell things. Well, if you are focused on selling, you will not build your brand, because this is not what people are looking for. They want to learn, be entertained, discover, and do other things, but not be sold to.
That’s why the most important thing is to build the brand first. And the best way to do that is to tell the truth—tell what things are like. And of course, be yourself.