Get animated on Tumblr.
Tumblr does not have the scale of Pinterest or Instagram, but you should be there, because it provides completely different possibilities and attracts a different type of audience. Tumblr was created as a simplistic blog where people can put random pieces of content, as opposed to standard blogs posts that are larger and well refined.
Tumblr is brandable: You can choose the colors and modify the style of your page. It gives you what other social networks described in this book do not.