Create great content.
Social media revolutionized the way we consume content. But it also forced marketers to change their strategy. In the early 2000s, the click-through rate on banner ads was around 0.5%. Now it’s only 0.1%. In addition, people do not connect connect with commercials in the same way as it was before. That’s why creating a great content is so important.
The Jab, Jab, Jab, Right Hook strategy is about giving, giving, giving, and then asking. And in order to give great content, You must first understand what’s going on, how different platforms work, how people consume content, and how to be part of it in a way that other people will appreciate.