Negotiate with the Feeling Brain in a language it understands.
Sometimes, we don’t do required things because we don’t feel like it. The Feeling Brain doesn’t understand facts and reasoning. We can’t logically force ourselves to do things that are good for us despite our impulses and emotions. The Feeling Brain will make you logically justify any bad decisions or cravings. Only by speaking to both brains and integrating them into the cooperative, coordinated, united whole is it possible to do what is right over the long term.