Tell stories on Facebook.
Facebook is the largest social network, with more than billion active users. As of 2012 (when this book was written), every one out of five page views in the U.S. is on Facebook. Yes, unbelievable.
Facebook is a great service through which to grow your brand and engage with followers. To make Facebook work for you, remember to give more than you ask for. It’s not like the old style of advertising in magazines and TV. Facebook has the advertisement tool, but the best way to use it is to support the growth of your community. You can pay to boost your post in order to gain visibility. Your main focus, though, should be on giving great value and engaging your followers.