Utilize Mavens in your marketing strategies.
Mavens can make or break your marketing campaign. They will scrutinize every inch of your product or service and get all the information there is about it before they decide whether they like it or not.
If they like it, they will recommend it to everyone they know and tell them why your product or service is so good. While Mavens are not necessarily popular, their opinion is highly valued by others, as it is based on facts and evidence.
So, if a Maven likes your product, almost everyone they recommend it to will follow their advice and buy it.