Blink is a book about the judgements we make about the world in the time it takes us to blink. It is about the inferences we make that we can’t explain and the decisions we make that we can’t justify, although we know we are right, and most of the time, we are! Blink refers to this phenomenon as “thin-slicing” and teaches you how to be aware of it, and use it to your advantage. Every assertion in this book is backed up by studies and scientific research, so don’t be taken aback by some of the more outrageous statements—they’re all fact.
We have compiled a list of actions drawn from this book that you can follow to be more aware of how you think, as well as to better yourself. The first few actions will help you hone your decision-making skills, and the next few actions will help you build on your interpersonal relationships. Try to incorporate at least one or two of the actions into your daily habits; you will see a tremendous increase in your quality of life.
Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013).