Empower: How to Lead People

When you give up control, you let other people take ownership, and everyone wins.” —Pg. 198.

Humans are emotional creatures. Therefore, we should interact with them emotionally if we want our messages to get across. Nobody wants to chat or do business with someone who is robotic and cold sounding. Having an emotional buy-in lets your audience know why you’re doing what you do and helps them invest in you.

Actions to take