Connect: How to Speak so People Listen

Even simple stories rev up brain activity and sync us up with the people around us.” —Pg. 198.

It’s in human nature to tell stories. We’ve been telling stories to one another since the dawn of time, yet many people don’t utilize this skill or understand its opportunities. Understanding how storytelling works can bond you with strangers and acquaintances faster than you realized possible, so mastering storytelling is key!

Stories have a format you can follow to create them:

1. Create a hook: Get them hooked with an interesting intro, such as, “I used to love chocolate, but now I hate it because of what I found inside a wrapper one time. …” Make them ask what, or instantly pique their curiosity.

2. Reveal the struggle: This can be a problem or a challenge to conquer. This creates suspense. Following the first example: “So I open it up, and I see a pink thing … I scream and drop the candy bar on the floor. It’s a worm! And it’s alive!”

3. Insert detail: Ensure your story appeals to the senses, as this makes it easier for the brain to connect to the story: “The worm was three inches long. My face turned mint green, and I started to gag. Goodbye chocolate for life!”

Actions to take

Principles to follow