The value ladder is a method to get your first customers. In this method, you offer customers a free or very cheap product and then begin to offer them more and more expensive ones. With this strategy, you will have a lot of clients at the beginning. Once you give them your free product, you will have an opportunity to sell them something much more expensive.
For example, you can give them a free massage, and then, during the massage, upon finding out that they have a spine problem, sell them a spine correction. During the spine correction session, you can try to sell them a few-days program of spine strengthening for a much higher price. And so on.
It’s good if your value ladder has four steps: