Secret #6: The attractive character

Many people that are building a subscriber list are struggling with selling. Usually, this happens because they do not create the so-called, Attractive Character. This is a persona, who you create in order for people to like you and trust you. It’s like a Hollywood star or any other celebrity - you go to see a movie just because you like the person. Creating such a character is very important for this type of business.

The Attractive Character is not necessarily someone who is physically attractive, but someone that other people can relate to.

There are three components of the attractive character:

  • Elements
  • Identity
  • Storylines

Actions to take

Principles to follow