After you send your Soap Opera email sequence to your subscribers, it’s good to send them more emails. According to Russell Brunson, sending emails daily is the best strategy. Each email you send will sell a certain number of products. If you only send emails weekly, you will be losing a lot of money. The best emails to send are about nothing. Yes, that’s right. The name the Seinfeld sequence comes from a TV show, which was great, but was really about … nothing.
Actually, your emails should not exactly be about nothing. Your emails should contain about 90% entertainment and about 10% content. The entertainment part is the daily stories from your Attractive Character. It can be anything that’s happening on a daily basis, that is entertaining, and then leads to content that will sell your product.