Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
by Sean Ellis
In 2010 Sean Ellis used the term growth hacking for the first time. Since then, a community has grown up around this yet mysterious process of developing products in a very progressive way.
The book Hacking Growth was released a few years later and contains research and knowledge accumulated during a few years of developing startups in Silicon Valley.
We prepared a list of the most important hacks from this book, and if you have a company or a startup, this is a must read.
About the Author
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
Great ideas from this book
Startup Creation Skills
1. Validate your product using this technique.
2. Establish a process for your growth team.
3. What’s the aha moment in your product?
4. Get out and talk to your customers.
5. Do A/B tests on different versions of your service.
6. Hack your growth strategy.
7. Design your metric formula.
8. Optimize your service using this four-step process.
9. Learn to create great headlines.
10. Focus on the best channel of user acquisition.
11. Experiment with virality.
12. Map the route to the aha moment.
13. Use surveys in the correct way.
14. Remove frictions.
15. Increase the commitment of users from the very beginning.
16. Use triggers to make people use your product more.
17. Keep an eye on the retention of users in these three periods.
18. Increase retention using one of these strategies.
19. Constantly educate your users about the product.
20. Increase monetization per user.