The 10x Rule: The Only Difference Between Success and Failure

by Grant Cardone

Practice this book with HabitCoach.

In the app, you can read a summary of the book and apply the recommended actions and principles in your own life.


The 10X Rule reveals the principle of "Massive Action." To successfully achieve your goals, it is not enough to take a little action, you must undertake 10 times more action. This requires 10 times more effort and 10 times more discipline. Instead of behaving like everybody else and settling for average results, find out exactly where to start, what to do, and how to take action to follow the 10X Rule.

About the Author

Grant Cardone is a NY Times Best Selling Author, internationally-recognized Sales Training Expert, Business Coach, and the Founder and CEO of three businesses. In addition to speaking internationally to individuals, companies, and industry leaders on sales effectiveness, negotiating strategies, business development, and business expansion, Grant Cardone

is a regular contributor to networks including Fox News, Business Week’s Business Exchange, The Wall Street Journal, CNN, Reuters, and over 600 radio shows. He has also authored a number of business and motivational audio and video programs.

On HabitCoach:

Chapter 1: What Is the 10X Rule?

Chapter 2: Why the 10X Rule Is Vital

Chapter 3: What Is Success?

Chapter 4: Success Is Your Duty

Chapter 5: There Is No Shortage of Success

Chapter 6: Assume Control for Everything

Chapter 7: Four Degrees of Action

Chapter 8: Average Is a Failing Formula

Chapter 9: 10X Goals

Chapter 10: Competition Is for Sissies

Chapter 11: Breaking Out of the Middle Class

Chapter 12: Obsession Isn't a Disease; It's a Gift

Chapter 13: Go “All In” and Overcommit

Chapter 14: Expand—Never Contract

Chapter 15: Burn the Place Down

Chapter 16: Fear Is the Great Indicator

Chapter 17: The Myth of Time Management

Chapter 18: Criticism Is a Sign of Success

Chapter 19: Customer Satisfaction Is the Wrong Target

Chapter 20: Omnipresence

Chapter 21: Excuses

Chapter 22: Successful or Unsuccessful?

Chapter 23: Getting Started with 10X