Chapter 1: What Is the 10X Rule?

This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.

In order to get to the next level of whatever we are doing, it is necessary to apply the 10X Rule. This means that we should invest 10 times more time, 10 times more effort, and undertake 10 times more actions than we normally would or that we think is necessary. This rule applies to every aspect of our lives: spiritual, physical, emotional, familial, and professional or financial. Most of our problems in these areas could be solved by taking enough action.

The 10X Rule is not only about our actions, it is also about our way of thinking—our dreams and expectations. We should aim high to achieve maximum results. We cannot limit the amount of success we desire. Instead of thinking of a small goal, we should think about how to dominate the entire sector (and then, of course, take massive action to achieve it). Some say that setting our goals so high that they are unrealistic can lead to resignation. However, we are often more unhappy when we set targets that are too low and achieve them than when we are unable to complete extraordinary goals.

All of our goals should be extraordinary. Even if our goals do not seem extraordinary when compared with others’ goals, they should be challenging and move us to a better place. Only we know our potential and only we can judge our results and success.

Many people make the following mistakes when setting goals:

1. Setting targets that are too low and don't motivate them enough.

2. Underestimating the required amount of action, resources, effort, money, and energy (generally, we should multiply what we believe the effort to be by 10).

3. Spending too much time competing instead of looking for ways to dominate the sector.

4. Underestimating the amount of adversity they will need to overcome to achieve their goal.

Actions to take