Chapter 10: Competition Is for Sissies

If competition is healthy, then domination is immunity!

It is said that competition is good. It might be good for clients because they have lots of choices. However, for businesses, competing with others is not good. The aim should be to dominate the sector. Competing limits creativity because it is focused on watching what others do and chasing them.

The first step to dominate is to make the decision to do it. Then consider what others refuse to or avoid doing. Sometimes the size or set procedures of big companies don’t allow them to take certain actions which newer or small companies can take. Nowadays, thanks to the internet and social media we have lots of opportunities. What we need to do is use these opportunities according to the 10X Rule (posting twice a day on Facebook or Twitter won’t bring about spectacular effects).

It is important to be noticed and cut through the noise. When the right actions are taken, we will inevitably develop new problems to solve. Then the competition will start promoting our business by talking about our success and comparing themselves to our company.

Principles to follow