Chapter 13: Go “All In” and Overcommit

There is no failure unless you quit!

In poker when you go “all in,” you can win or lose everything. In life, the most valuable things, such as mindset, actions, energy, ideas, persistence, and creativity, never run out. We don’t have to play it safe, we can play “all in” all the time.

We often hear the rule “under commit and over deliver” to play it safe. A much better rule is to “overcommit and over deliver” and treat every action taken as an “all in” in poker. In business, many people are worried about delivering what was overcommitted, but when we apply the 10X Rule, we will be able to figure out how to over deliver.