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Chapter 14: Expand—Never Contract
“Instead of following the pack, lead them!”
There are only short periods of time when it is better to retreat to prepare to attack later. Most of the time, even in difficult times, we should take massive actions to avoid losing opportunities. Most people take massive actions only to the point where they meet resistance and then back off. When we meet obstacles, we should put in even more action and effort. Even without financial resources, we can increase our social media activity, phone calls, emails, e-newsletters, business meetings, and Skype conferences. Everything depends on our energy, creativity, and persistence.