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Chapter 15: Burn the Place Down

Keep taking action until you can't stop your forward momentum.

When we start taking massive action and gaining traction, we must continue to add wood to the fire until we start a bonfire or burn the place down. The fire has to continue to be stoked. This means more wood, more fuel, and in our case, more action. Once we stop, all that we have done will disappear.

Newton’s law of inertia says: An object in motion stays in motion. Being constantly in action mode, we become so used to it that we cannot imagine life without it. With every new commitment, we are more skilled, more creative and more prepared for challenges. The most important thing is to change our mindset to operate according to the 10X Rule.