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Chapter 20: Omnipresence
“All powerful companies, ideas, products, and people are omnipresent.”
Nowadays, thanks to TV, newspapers, radio, and the internet, being omnipresence is possible. You can simply look at companies like Coca-Cola, McDonald's, Google, or Starbucks. This is the kind of mindset which we must operate under. We must make ourselves available everywhere. Our goal should be to reach over 7 billion people. When they think about our sector, the first thing in their mind should be our name or our company. Money is not the primary interest, instead, it is the concept of omnipresence. Profit will come as a result of our efforts to be everywhere.
People have to know us/our product and for that we need attention. To get it, we need to be present in social media, ads, the radio, TV, etc. The first thing that will leave a lasting impression is a commitment to our brand, idea, concept, company, product, or service. The higher we aim, the more fuel it will provide for our 10X actions.
Principles to follow