8 of 15

Chapter 6: Different charisma styles

You can say that the Dalai Lama and Madonna are very charismatic people. However, the way in which they are charismatic is completely different. You too, depending on your needs, can learn to be charismatic in different ways.

There are many different styles, but the following four are the most practical.

Focus charisma: A good example of people that are charismatic in this way are Elon Musk and Bill Gates. The foundation of this is their presence.

Visionary charisma: Famous people with this type of charisma are Steve Jobs and Martin Luther King Jr. This charisma style is based on power. The vision must include a certain amount of nobility and altruism. Your vision is what matters most here, and appearance is not so important.

Kindness charisma: A famous person with this type of charisma is the Dalai Lama. Warmth is the foundation of this style of charisma. It comes entirely from body language, especially the face and eyes.

Authority charisma: This is the most powerful charisma style. It can be used for good or for bad (like Stalin or Mussolini). It’s mostly based on the perception of power—that the person is able to affect the world. Clothing is one of the most important elements of being charismatic in this way. It is similar to your body language, and how other people react towards you.

You might use different charisma styles depending on the situation, your personality, and your goals. There is no one charisma style that is universal. It’s important that you feel comfortable with the charisma style you choose, and you don’t force yourself to do something that’s very unnatural to you.

Actions to take