The ability to learn faster from customers is the essential competitive advantage that startups must possess.

Engineers from Toyota discovered already a long time ago, that working with small batches is much better than one big batch. It’s faster, safer, and very often more efficient. For a startup, it means to have releases of new versions very often, with just a few changes. There is less room for mistakes, the learnings are faster, and the whole development of the product is faster because of this.

It doesn’t mean that you should ship your product once a day, but go through the Build-Measure-Learn feedback loop faster than competitors, and gain a competitive advantage.

Principles to follow