In Praise of the Flank Attack

Remember, sometimes the longest way around is the shortest way home.

The study of 30 conflicts, including more than 280 campaigns from ancient to modern history, shows that only 6 big victories were a result of a direct attack on the enemy’s main army. That is less than 2%. 98% were the result of creativity, unexpectedness, and nontraditional methods, that drew opponents out from their defenses allowing an attack from the flanks.

We are used to “attacking” our problems head-on, which doesn’t always works. Instead, we should follow the successful strategists and look for other ways. Even if it is not an impressive way. Shortcuts are welcomed.

Sometimes having the advantage of size, power or strength is an illusion. Such people or companies lose their flexibility, they are not prepared for the not-front encounter. We can use a side-door strategy, which is a vast and creative space.

Principles to follow