Chapter 20: Trend Creation: The Power of Persuasion

In a world full of persuaders, you can be one, too, or you can be someone who gets persuaded.

Advertisers are masters of persuasion. They show us pictures that put us in a receptive, elevated state and at the peak of this state, they anchor us with their product. Then they repeat it many times on TV, in the newspapers, or on the radio. We have a choice: we can act on commands given by others (people we know, media, politics) or we can direct our own lives.

Some people think that persuading is negative. But, we should remember that if we do not influence others, they will influence us and our families’ lives. We are responsible for it and for doing it right. We have the power to change our world for the better.

Principles to follow