Chapter 7: The Syntax of Success

There are no right ways or wrong ways—there are only effective or ineffective ways to produce your desires.

Completing the same actions will produce the same results unless we take into account the syntax of the actions. The sequence of actions plays a huge role. It is like the combination to open a lock—if we don’t input the numbers in the right order, they don’t work.

Through the sequence of the signals provided to the brain, we determine the meaning of the experience. Syntax determines how we put together what we experience externally, and how we present it to ourselves internally.

There are strategies for motivation, making purchasing decisions, love, and attraction. The specific order of specific stimuli achieves a specific outcome or state. We can use this knowledge in many fields such as advertising or modeling the results of successful people.

Actions to take