“There’s a new resume in town, and it’s called Google.”
Before the Internet, the only way an interviewer could learn much about you was from your resume. But now, a simple Google search of your name will uncover everything you’ve posted on the Internet. Employers now hire or reject employees based on their social media profiles - anything from bad grammar to signs of racism or any sort of inappropriate content can automatically disqualify you from being considered for the position.
Similarly, demonstrating creativity and professionalism online, expressing yourself well, exhibiting a diverse range of interests, etc, can get you that job offer!
Tailor your online presence to be more appealing to prospective employers.
Create an attractive LinkedIn account.
Create a good resume.