“The best startups might be considered slightly less extreme kinds of cults.”
The perfect vision of a company is where people love their work, where they can have fun together, hang out, and it feels like their home. However, can you really build a strong business with that kind of approach? All these things may attract more talents to join your company, but actually, you don’t want people that are attracted by shiny objects.
The better strategy is to build some kind of cult. To attract people that put the company on top of their priority list because they are part of something much bigger and more important than just having a job. It’s not about building a company culture. It’s about creating a cult, or, as Peter Thiel calls it, a mafia.
Make your company be like a cult.