In order to monetize your product, you need a great content. If you produce content that is not so good, or you give bad information, you’re not going to kick in.
Know your stuff.
Make sure that you can talk about your stuff like no one else can. Read everything related to it, like books, articles, and newspapers. In other words, become the expert.
Learn how to tell a great story.
Tell your story. Make sure it’s great. And then your story will be told to another person.
Be honest with yourself.
Are you really passionate about it? Do you have enough knowledge to be the best blogger in the industry? Can you talk about it better than anyone else? Honestly answer these questions, and don’t delude yourself.
Choose your medium carefully.
The risk of choosing the wrong medium is that you may sound boring. Is it writing? Talking? Or something else?