There are a lot of different platforms out there, and you can choose those that are the best depending on your business and your personality. Not every person is good in live videos, and not everyone is good at writing blog posts. Find out what suits you most, and choose the platform wisely.
Choose the format that’s most comfortable to you.
The best is video—record yourself if you’re comfortable doing so. You can also go with writing text (e.g., a blog) or recording audio (e.g., a podcast).
You need a blog; create one on Wordpress or Tumblr.
Those are the best platforms on which to have a blog.
Create a fun page on Facebook.
It’s the biggest social network with the highest reach to users.
Start using Twitter.
It’s great opportunity to promote your business and your content. Because of the functionality of sharing, your word can be spread by may people. Read this article to get more ideas: http://chrisbrogan.com/50-ideas-on-using-twitter-for-business/.
Consider using Flickr if photography is your thing.
It’s the biggest social network for photography enthusiasts and also great to use for business purposes.
If video is your thing, consider using YouTube.
YouTube has the second-biggest search engine in the world.
Consider using Ustream.
You can do live video streaming, and users can use live chat to talk to you.