Building your brand is not only about creating great content; rather, it’s mostly about building a community. It’s about the followers, people who like to listen to you and with whom you can have a conversation. In order to build a community, you have to capture it. You have to be present on all social media and promote your content heavily. However, beware of selling. The time for that will come later. Give value first.
Create your blog post and distribute it thought TubeMogul (video) or Ping.fm (links).
This way, it will appear on every social network available.
Look everywhere for mentions about your topic, for example, on Twitter search, blogs, etc.
Comment on every single one, not for the sake of commenting, but because you are the expert in the field. Leave a thoughtful comment with a backlink to your blog post.
Capture the users.
Make sure that your blog has the functionality to keep in touch with users, which includes a subscribe button and options to “follow me on Twitter,” “join my fan page,” “share on Facebook,” “tweet this,” and “email this.”