If your intent comes from the wrong place, people still can do business with you, but they will not tell others about it. Your intent matters more than you think.
Define what your intent is.
To share knowledge?
To help people?
To build something that leaves a legacy?
To make a good income?
To have fun?
To create community?
Focus on giving, not on taking.
People who are more altruistic are much more likely to create a successful business using social media.
Care: still the best marketing strategy ever.
Truly care about people and have the intention to help them.