Passion will give you perseverance to develop your business. There will be hard times before the business will start earning any money. If you don’t have passion there, then you are very likely to fail.
Passion will keep you happy. Passion will make all things easier.
Find out what you are passionate about.
Take into account that you don’t have to be passionate about the core of your business. You can be passionate about building a business or about giving.