Facebook has 2 billion monthly active users, and it’s the biggest social network on the planet. This means you have to be on there. Period.
Test what kind of content works better for you: short videos, long videos, images, text, and different combinations of them.
Facebook, unlike other popular platforms, offers a lot of flexibility.
When you publish something, upload content directly to Facebook.
Don’t link to YouTube or other services. Facebook doesn’t like it. Linked content will not get good visibility.
Video is a mega trend on Facebook. Consider creating a lot of videos.
Mark Zuckerberg said that most likely, by 2021 a majority of the content shared on Facebook will be video.
Consider using Facebook Live.
It’s the hardest thing to do. It’s hard to hold attention doing live things. However, this has the biggest potential now. There are services like Wirecast and BeLive.tv that make it much easier to have dynamic content and interaction with people while doing live videos.
Connect with other influencers and people to build your audience faster.