There are a few perspectives from which you can talk to your audience. Pick one, and stick to it.
Create the identity of your Attractive Character by choosing the type of hero:
Choose it, if you want to lead people from one place to another.
The Adventurer or Crusader.
This identity does not have all the answers, but he goes on journeys to find them. He brings back treasures and shares them with his audience.
The Reporter or Evangelist.
This is a person who’s looking for answers by interviewing others. It’s a good identity to use when starting a business in a niche you don’t know much about.
The Reluctant Hero.
This is someone who had to overcome his shyness because the information he is sharing is so important. He’s a humble hero, who doesn’t want the spotlight. It’s a great identity, and if you can feel it, it’s highly recommended.